Published on 2019-11-29 by
Norlan Echevarria
Cuba wants to be the Caribbean gate to the forthcoming number of Chinese tourists that today look for options of leisure in other countries, asserted Manuel Marrero, the tourist minister of the Caribbean island.
During an interview with Prensa Latina in China, the minister pointed out that the Asian nation has great potential to Cuba despite some hindrances related to distance and connectivity.
At about 160 million Chinese tourists travelled worldwide last year and almost 50 thousand of them chose the Caribbean Island, a 10% annual increase.
According to Marrero, new measures are being implemented so as to double this figure on the next two or three years.
Marrero said that Cuban authorities dialogized with Mexican and Dominican representatives to offer tourist portfolios of several destinations to those that want to travel from China.
He also added that they are seeking for partnership with Chinese enterprises and investigation institutions to develop products that satisfy the millenary nation.
Marrero highlighted that it is necessary to strengthen training to break language barriers being a priority to achieve goals. It will be imperative to Cuba to count with tour guides who speak the language and know the tourist product.
The Greater of the Antilles encourages links with Chinese enterprises on internet, among them Ctrip, the bigger travel agency in the Asia country, and the on line giant of payment, Alipay, so as to foster a smooth interaction and cover travelers’ necessities and expectancies.