Published on 2020-04-17 by
"Staying home today means being able to travel tomorrow." The hashtag # ViajaMañana summarizes this motto of solidarity and hope, through which the World Tourism Organization (UNWTO) calls for the shared responsibility of travelers and the tourism sector around the world to face the coronavirus pandemic.
The campaign # ViajaMañana becomes the common thread of the response of the World Tourism Organization to the current crisis, exposes the official page of the international organization.
This initiative highlights the values for which to defend the sector: it allows discovering different cultures, exercising solidarity and respect, caring for the environment, continuing to learn, promoting decent employment, development and sustainability, generating new opportunities for all.
The digital campaign has had a great impact on social networks and is being received by a growing number of countries, destinations and companies linked to tourism, cities, the media and individuals around the world.
Countries like Germany, Morocco, Mongolia, Oman or Uruguay, and cities like Bogotá or Vienna, have already endorsed the # ViajaMañana label, amplifying the voice of united tourism in the face of this unprecedented global challenge.
The digital resources platform offers different options so that any individual, business or institutional user can join this initiative, offering from images for social media profiles, or electronic signatures, to relevant audiovisual content on tourism and COVID-19.
"Tourism has historically demonstrated that it is a key driver for international recovery, and we must start preparing today to build the foundations for the future resilience of tourism," says UNWTO Secretary-General Zurab Pololikashvili.
The World Crisis Committee for Tourism, chaired by UNWTO, has also endorsed this initiative within the framework of the recommendations it has prepared to deal with the current crisis.
Among the recommendations endorsed by the Committee, the need for financial and political support for recovery measures directed at the tourism sector, in coordination with international development organizations, to mitigate the impact of COVID-19 on employment, protect the most vulnerable and speed recovery.
It is equally important that the policies and actions guarantee the promotion of sustainable development, faithful to the UNWTO mandate and, especially, at the beginning of the Decade for Action, ten years to meet the 17 Sustainable Development Goals that derive from the Agenda. 2030.