Publicado el 2020-11-05 por
Norlan Echevarria
Source: TTC Travel Trade Caribbean
Havanatour UK LTD leader in the commercialization of Cuba destination in United Kingdom, this tour operator offers tailor made tourist packages that invite you to enjoy from the best of the Caribbean island.
The specialized programs are often the most demanded by tourists, such as bird watching, hiking and among the most sold are Viñales, Havana, Ciénaga de Zapata, Topes de Collantes, Trinidad, Santa Clara, Camagüey, Bayamo and Santiago de Cuba, said Ileana Hernández, head of the enterprise, in an exclusive interview to TTC.
Concerning the proposals for this market and the actions to keep this destination marketing in the last months, she highlighted that “Havanatur UK has been immersed into a strategy to rise the issuing of English clients to the destination since 2019, focused mainly on the improvement of the social networks. Our first task was to update the website with a newest design. We added new products that were included in our sales catalog. There were included the three collective circuits from the International Tour Operator Group and Travel Agency Havanatur S.A, two exclusive circuits of the Agency, nine excursions in different provinces, mainly in Havana, as well as six new hotels, all of these with a renew image.
The implementation of the actions conceived in the marketing strategy and the tour operator sales, 2020 started with very positive indicators for Havanatour UK and 103 % of tourist issuing to Cuba destination was achieved in the first quarter of the year.
“We had satisfactory outcomes until March when the coronavirus pandemic started affecting several nations. Since then, we focused on the task for strengthen our presence on the social networks so as to let people know about Cuba destination safety, not only since the social point of view but the safety in the post pandemic different stages, ensured by the health protocols that have been implemented in the country”.
She underlined that nowadays we work elbow to elbow with the hotel chains in order to get give more attractive offers to the market.
Furthermore, they are immersed into the integration of their website: www.havanatour.co.uk to their platform of sales Havanatur S.A: www.havanatur.cu which allow them to reach other markets and offer a variety of products highly demanded.
On the other hand, for the high season, several airlines plan to connect both destinations. In this regard, Iliana Hernández reported that Virgin Atlantic has scheduled flights as of January 2021; The TUI Tour Operator began charter flights that connect, on a weekly basis, the cities of Manchester and London with the Varadero resort and plans to add another service to that destination from London.
"When airlines such as Air Europa, Iberia, or Air France restart air operations to Havana, we expect to see an increase in demand for our operations," he added.
The official underlines that Cuba has shown to carry out responsible tourism with rigorous security protocols in all its tourist facilities, which is very favorable within the English market, since it is one of the countries to which the Ministry of Foreign Affairs and The Commonwealth of Anglo-Saxon Nations allows non-essential travel, as well as the non-obligation to quarantine for 14 days upon return to the United Kingdom. We hope that once operations in Havana resume, we can see the real movement of the market and with it the destination of Cuba.